Before promoting your business, you need to develop a creative strategy which is the best way to ensure the assets are created with the intention that will give larger results in a tactical manner.
Creative strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business’ growth. Essentially, it is the outline or blueprint of how the end goals will ultimately be met.
Developing a detailed marketing or advertising campaign without a creative strategy can be like flying blind, but in today’s busy marketing environment, it can be hard to find the time to get one done. Sure, there are instances where a fully vetted creative strategy may not be necessary. But in most cases, having one serves a crucial role in ensuring that deliverables and creative assets are designed with intention and that each contributor understands their role.
A creative strategy is like an outline or blueprint that is prepared before the launch of a new marketing project or campaign.
COMPONENTS OF A CREATIVE STRATEGY BRIEF
Describe your work
Provide background information about your company and what products or services are offered, as well as any relevant links.
Outline objectives
Arguably the most critical part of your creative brief because, without clear objectives, there is no way to measure success.
Define your target audience
Explain who this campaign is intended to reach. Share demographic information, along with any behavioral insights that you might have. Your style, information about time line, stakeholder and budget are also few important things. 